It is certainly the best thing to do. However, it is also a very hard thing to do.
Call it whatever you will – rumor, gossip, innuendo, hearsay, news, scuttlebutt, grapevine, story, buzz, dirt, juicy morsel, the lowdown, inside story – there is nothing good that ever comes from the spread of these matters. Let me say it again – there is NOTHING good that comes from it. However, when we hear something “juicy,” our first inclination is to enjoy it and then share it (so that others can “enjoy” it).
Consider carefully these…uh…rumblings from heaven. “…He who is of a faithful spirit conceals a matter…” and “He who covers a transgression seeks love” (Prov. 11:13; 17:9). However, the talebearer who “reveals secrets” and “repeats a matter separates friends.” The New Testament also speaks unfavorably of “gossips and busybodies, saying things which they ought not” (1 Tim. 5:13). Got something juicy? Conceal it! Hide it! Bury it! Read Matthew 12:36-37.